As in so many sectors of society, the pandemic has pushed the tourism industry to a point of reckoning. The enforced pause of the past year has allowed the industry to take full stock of its impact on communities and on our natural life support systems. As a result, what had been the plea of only a few has become a widespread mantra: tourism must come to deliver not only gross revenue but “net benefit,” taking into account the wide range of social, economic and environmental costs. From now on, the wellbeing of the destination community is to be tourism’s…

Michelle Holliday

Maven, Guide, Strategist, Speaker. Author of The Age of Thrivability: Vital Perspectives & Practices for a Better World. www.michelleholliday.com

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